If you have experience in delivering measurable results that support business objectives and generate qualified leads that meet our revenue growth goals, let’s talk. This position is full-time in our Boston office with some remote work.
The right candidate will be an experienced Sales Operations Professional with a passion for leading and managing integrated projects that generate demand for EMA Wellness’s products and services.
This position will report into the CEO and provide visibility throughout the executive team and the organization generally.
Job Description
EMAW is seeking an analytical and insightful Sales Operations Director who will focus primarily on building and managing EMAW’s sales technology stack for all sales, customer and marketing systems and tools. The ideal candidate will also be responsible for setting up, standardizing, and leading the processes, dashboards and knowledge-transfer activities that will enable EMAW to have an insight-driven and efficiency-driven sales operations function in place. They will also be a crucial component in all sales reporting and attribution mechanisms, as well as managing the development of commercial playbooks, including for lead generation, new logo acquisition, upsells, cross sells and customer retention.
The right candidate will be an experienced Sales Operations Professional with a passion for leading and managing integrated projects that generate demand for EMA Wellness’s products and services.
This position will report into the CEO and provide visibility throughout the executive team and the organization generally.
The Sales Operations Director will be highly experienced in Salesforce and marketing automation platforms (e.g. Hubspot, pardot, Marketo) with an expertise in segmenting target prospects and customer databases to ensure EMAW communications are sent to the right persona and/or contact at the right time. The Director will also be experienced with building reports and dashboards for sales/marketing campaign reporting to create visibility to the broader EMAW organization.
This role will oversee the campaign automation process including lead creation, nurturing, lead scoring, and distribution. Our sales and marketing teams will rely on the candidate’s knowledge and experience in automating processes to maximize effectiveness of their campaigns/programs/tactics.
Delivering key insights and recommendations that optimize the performance of sales programs, and providing overall analysis of campaign performance will also be required. It will also be important for the director to utilize strong analytical ability to evaluate end-to-end customer experience across EMAW’s sales channels and customer touch points, find risks and opportunities.
This role will partner across product, marketing, delivery and account stakeholders to build a sales operations center of excellence providing the technology, the processes, and the best practices to optimize sales campaign performance.
Responsibilities:
Manages the sales database and the synchronization to Salesforce.
Demonstrates success as a CRM technical “power user” for the rest of the organization is a must.
A sales and marketing reporting expert. Can build the systems and mechanisms to lead this effort.
Works as a member of the entire organization to ensure sales processes are fully adopted and that our automation systems integrate and synchronize with our CRM systems.
An expert in Digital Sales and Marketing fundamentals (channels, tracking, conversation, personalization) SEO and SEM strategies, and paid search/advertising
Synthesizes data to continually monitor, analyze, and adjust campaigns to maximize ROI.
Interprets analyses on campaign performance to drive recommendations for ongoing improvements.
Owns the development, training, and support of sales automation best practices.
Manages globally defined campaign services such as nurture program build, campaign deployment, and data segmentation while working closely with customer and product marketing resources.
Builds consensus on service level agreements (SLAs) to support agile campaign deployment.
Documents operations processes and ensure all training documentation is recent and relevant.
Manage reporting of Social and Digital metrics.
Support with sales planning and board meetings preparation.
All about tracking, reporting and measuring sales / marketing performance, driving corrective actions when needed and proactively providing valuable insights to lead in our marketplace.
Required Qualifications:
7+ years of experience in sales operations, supporting global campaign deployment and optimization using latest marketing techniques and technology
Salesforce and HubSpot (or equivalent) proven working expertise/certification required
Strong understanding of marketing processes including campaign planning, execution, A/B testing, propensity to buy, and conversion metrics
Ability to build relationships working in a cross functional global environment
Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change.
Critical thinking, attention to detail, and problem-solving skills required
Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
Ability to own and deliver on multiple strategic projects under aggressive timelines
Proven ability to excel in a dynamic, fast-paced environment
Proven ability to deal with ambiguity and drive to a business-oriented outcome
Bachelor’s degree required
Preferred Qualifications:
Expert knowledge of HubSpot, Salesforce advanced user, ABM platforms (6Sense, Terminus or DemandBase)
Digital marketing expertise: web tracking, Google Analytics
Vendor management experience
Life sciences industry and/or software industry experience is a plus
