EMA Wellness Career
EMA Wellness (EMAW) is a leading real world data (RWD) collection and analytics company with top pharma, CROs and payers as customers. Since founding, EMAW has leveraged its cadre of key opinion leaders, subject matter experts and data scientists to develop proprietary RWD integration schema and co-variate based algorithms which provide customers insights into more effective and efficient clinical trial designs, real time analytics in study to detect signals and demonstration of differentiation in standard of care in registration and commercial settings. EMAW’s platform is driving RWD adoption to universally provide more affordable and precise healthcare, more quickly, to those in need.
- Sales Operations Director
If you have experience in delivering measurable results that support business objectives and generate qualified leads that meet our revenue growth goals, let’s talk. This position is full-time in our Boston office with some remote work.
The right candidate will be an experienced Sales Operations Professional with a passion for leading and managing integrated projects that generate demand for EMA Wellness’s products and services.
This position will report into the CEO and provide visibility throughout the executive team and the organization generally.
Job Description
EMAW is seeking an analytical and insightful Sales Operations Director who will focus primarily on building and managing EMAW’s sales technology stack for all sales, customer and marketing systems and tools. The ideal candidate will also be responsible for setting up, standardizing, and leading the processes, dashboards and knowledge-transfer activities that will enable EMAW to have an insight-driven and efficiency-driven sales operations function in place. They will also be a crucial component in all sales reporting and attribution mechanisms, as well as managing the development of commercial playbooks, including for lead generation, new logo acquisition, upsells, cross sells and customer retention.
The Sales Operations Director will be highly experienced in Salesforce and marketing automation platforms (e.g. Hubspot, pardot, Marketo) with an expertise in segmenting target prospects and customer databases to ensure EMAW communications are sent to the right persona and/or contact at the right time. The Director will also be experienced with building reports and dashboards for sales/marketing campaign reporting to create visibility to the broader EMAW organization.
This role will oversee the campaign automation process including lead creation, nurturing, lead scoring, and distribution. Our sales and marketing teams will rely on the candidate’s knowledge and experience in automating processes to maximize effectiveness of their campaigns/programs/tactics.
Delivering key insights and recommendations that optimize the performance of sales programs, and providing overall analysis of campaign performance will also be required. It will also be important for the director to utilize strong analytical ability to evaluate end-to-end customer experience across EMAW’s sales channels and customer touch points, find risks and opportunities.
This role will partner across product, marketing, delivery and account stakeholders to build a sales operations center of excellence providing the technology, the processes, and the best practices to optimize sales campaign performance.
Responsibilities:
Manages the sales database and the synchronization to Salesforce.
Demonstrates success as a CRM technical “power user” for the rest of the organization is a must.
A sales and marketing reporting expert. Can build the systems and mechanisms to lead this effort.
Works as a member of the entire organization to ensure sales processes are fully adopted and that our automation systems integrate and synchronize with our CRM systems.
An expert in Digital Sales and Marketing fundamentals (channels, tracking, conversation, personalization) SEO and SEM strategies, and paid search/advertising
Synthesizes data to continually monitor, analyze, and adjust campaigns to maximize ROI.
Interprets analyses on campaign performance to drive recommendations for ongoing improvements.
Owns the development, training, and support of sales automation best practices.
Manages globally defined campaign services such as nurture program build, campaign deployment, and data segmentation while working closely with customer and product marketing resources.
Builds consensus on service level agreements (SLAs) to support agile campaign deployment.
Documents operations processes and ensure all training documentation is recent and relevant.
Manage reporting of Social and Digital metrics.
Support with sales planning and board meetings preparation.
All about tracking, reporting and measuring sales / marketing performance, driving corrective actions when needed and proactively providing valuable insights to lead in our marketplace.
Qualifications
Required Qualifications:
7+ years of experience in sales operations, supporting global campaign deployment and optimization using latest marketing techniques and technology
Salesforce and HubSpot (or equivalent) proven working expertise/certification required
Strong understanding of marketing processes including campaign planning, execution, A/B testing, propensity to buy, and conversion metrics
Ability to build relationships working in a cross functional global environment
Demonstrates analytical capabilities by translating marketing data into insights through storytelling that drive impactful and measurable change.
Critical thinking, attention to detail, and problem-solving skills required
Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
Ability to own and deliver on multiple strategic projects under aggressive timelines
Proven ability to excel in a dynamic, fast-paced environment
Proven ability to deal with ambiguity and drive to a business-oriented outcome
Bachelor’s degree required
Additional Information
Preferred Qualifications
Expert knowledge of HubSpot, Salesforce advanced user, ABM platforms (6Sense, Terminus or DemandBase)
Digital marketing expertise: web tracking, Google Analytics
Vendor management experience
Life sciences industry and/or software industry experience is a plus
Interested in applying? Email your cover letter and resume to careers@emawellness.com
- Demand Generation Manager
Type: Full Time
Do you have a passion for transforming healthcare with sophisticated analytics? EMA Wellness is looking for a Demand Generation Manager to join our marketing department. The right candidate will be an experienced marketer with a passion for leading and managing integrated marketing campaigns that generate demand for EMA Wellness’s products and services.
If you have experience in delivering measurable results that support business objectives and generate qualified leads that meet our revenue growth goals, let’s talk. This position is full-time in our Boston office with some remote work.
Company Description
EMA Wellness (EMAW) is a leading real world data (RWD) collection and analytics company with top pharma, CROs and payers as customers. Since founding, EMAW has leveraged its cadre of key opinion leaders, subject matter experts and data scientists to develop proprietary RWD integration schema and co-variate based algorithms which provide customers insights into more effective and efficient clinical trial designs, real time analytics in study to detect signals and demonstration of differentiation in standard of care in registration and commercial settings. EMAW’s platform is driving RWD adoption to universally provide more affordable and precise healthcare, more quickly, to those in need.
Key Business Requirements:
Launch and manage multi-channel marketing campaigns to reach key audiences and create 50 qualified leads per quarter
Work with leadership team to build content calendar as well as with external vendors (writer, design) to ensure timely content development
Continue to refine marketing processes and marketing technology integrations using best marketing practices
Lead evaluation, implementation and integration of new systems we invest in for the marketing team
Work closely with our BD team to ensure lead delivery and follow-up
Recognize areas for improvements to marketing and sales processes to increase close rates and fix any “funnel leaks”
Design compelling emails to nurture targeted prospects
Find and scale successful approaches to engage and convert targeted audience segments through experimentation and data analysis
Build reports and dashboards to provide visibility into marketing campaign results and the ROI of marketing investments
Monitor dashboards, leads and opportunities to ensure accurate reporting
Works with leadership team to develop webinars and manages logistics
Qualifications
Experience with Google Analytics, Google keywords
Passion for analytics and understanding of systems to implement to optimize dashboard, reporting, ROI and conversion metrics through the funnel
Experience with marketing automation tools including the creation of custom links for collateral, and sends, clicks, and other key metrics in order to track in real-time
5 or more years of experience in supporting or developing marketing programs that drive pipeline contribution
Product marketing experience preferred
Proven record of planning and executing targeted marketing campaigns across online (e.g. email, ads, landing pages) and offline (e.g. one-pagers, sales collateral, direct mail) marketing channels to drive pipeline for key territories, audiences, or product lines in collaboration with Sales and/or Product Marketing teams
Genuine passion for data, analytics, and optimizing system integration, as well as efficiency and improving the performance of the marketing team
Experience designing and building emails, nurture automations, and landing pages in a marketing platform
Healthcare analytics or software experience preferred
Excellent communication skills both written and verbal
Ability to manage and drive cross functional work with multiple business groups including sales, data science, product management and others
Ability to juggle multiple priorities and track record of getting things done – strong attention to detail
Interested in applying? Email your cover letter and resume to careers@emawellness.com
- Business Development Representative
Location: Boston, MA
Type: Full Time
EMA Wellness is looking for a high-energy, driven Business Development Representative (BDR) who will be responsible for identifying and qualifying new opportunities for our sales organization. The BDR will play a crucial role in our sales cycle as the first point of contact for prospects. This is an opportunity to take your sales skills to the next level by selling a leading technology platform that is transforming clinical trials.
Company Description
EMA Wellness (EMAW) is a leading real world data (RWD) collection and analytics company with top pharma, CROs and payers as customers. Since founding, EMAW has leveraged its cadre of key opinion leaders, subject matter experts and data scientists to develop proprietary RWD integration schema and co-variate based algorithms which provide customers insights into more effective and efficient clinical trial designs, real time analytics in study to detect signals and demonstration of differentiation in standard of care in registration and commercial settings. EMAW’s platform is driving RWD adoption to universally provide more affordable and precise healthcare, more quickly, to those in need.
Key Responsibilities:
Set qualified introductory meetings for the Business Development team
Work with the Business Development team to implement sales & pipeline build strategies
Identify high-potential prospective clients that would be a good fit
Access C-Level, Director level contacts within target prospects
Interact with prospective clients via telephone and email
Nurture early phase opportunities for future pipeline potential
Exceed monthly and quarterly opportunity quota
Work with our marketing team to generate and qualify leads
Provide accurate forecasts to the Business Development team
Requirements:
Experience with marketing automation tools and an understanding of marketing engagement scoring and the integration of a marketing automation tool with a CRM
Bachelor’s Degree required
1-2+ years of strong sales experience at a technology organization, preferably in the life sciences or healthcare sector, with demonstrated success in meeting or exceeding goals
1-2+ years of Salesforce experience
Self-starter with a track record of successful, credible lead follow-up and sales development at multiple executive levels within an organization
Outstanding verbal and written communication skills
Proven success in closely listening to prospect challenges and goals to collaborate internally on solutions that will deliver the highest value
High energy, strong drive for success, enthusiastic and passionate about cutting-edge technology
Self-discipline, focus, and strong time management skills
Interested in applying? Email your cover letter and resume to careers@emawellness.com
- Director, Content Marketing
Location: Boston, MA
Type: Full Time
EMA Wellness (EMAW) is looking for a high-energy, driven Director of Content Marketing to leverage EMAW’s publications, thought leadership and key opinion leader and subject matter expert networks to expand the company’s business footprint. EMAW’s role as a business leader in real world data provides this position immense industry visibility.
Company Description
EMA Wellness is a leading real world data (RWD) collection and analytics company with top pharma, CROs and payers as customers. Since founding, EMAW has leveraged its cadre of key opinion leaders, subject matter experts and data scientists to develop proprietary RWD integration schema and co-variate based algorithms which provide customers insights into more effective and efficient clinical trial designs, real time analytics in study to detect signals and demonstration of differentiation in standard of care in registration and commercial settings. EMAW’s platform is driving RWD adoption to universally provide more affordable and precise healthcare, more quickly, to those in need.
The right candidate will be an experienced marketer with a passion for leading and managing integrated marketing campaigns that generate demand for EMA Wellness’s products and services.
If you have experience in delivering measurable results that support business objectives and generate qualified leads that meet our revenue growth goals, let’s talk. This position is full-time in our Boston office with some remote work.
Job Description
The Director of Content Marketing will create connected stories across the EMAW organization. This role is responsible for establishing a product-led content marketing strategy that delivers on a range of business objectives, from building brand awareness and lead generation to driving on-page SEO with the goal of directly unlocking revenue potential for EMAW. The Director of Content Marketing will have a passion for new, creative ideas and clear, compelling marketing narratives. . The ideal candidate will also possess an in-depth understanding of how to accelerate different channels (including blogs, social media, Youtube, etc) and the importance of keywords and ranking.
As a leader and content creator, you will work closely with writers on engaging content across digital, social, video, and internal/external brand communications. You will be instrumental to the concepting, planning, research, writing, and editing of the EMAW blog. You’ll find creative ways to take existing content and transform it into educational and inspiring stories, adding value to our audience of entrepreneurs, thought leaders, influencers, experts, side hustlers, and solopreneurs.
The Impact you will make
Lead and work closely with a team that is creating engaging content across digital, social, video, and internal/external brand communications.
Orchestrate and help execute a performance-oriented blog strategy that provides valuable content for users while conveying EMAW’s product and brand value propositions.
Deep understanding of successful organic, video, voice, and local search strategies for various search engines.
Experience with digital analytics and critical metrics.
Highly motivated with the ability to influence outcomes in a fluid, fast-paced, environment, while understanding the balance of operational possibilities, customer utility and best practice across all key content channels.
Develop the editorial content calendar based on key industry and vertical trends, customer journey and company initiatives — while taking into account customer segmentation.
Efficiently manage the volume and quality of content we publish by managing the workflow of a team of writers.
Qualifications
Attributes for Success
Experiences with CMS (Drupel, etc.)
Experience maintaining company websites, keeping content fresh and updated including content curation and creation, utilizing both internal and external SME stakEholders
Experience managing content calendars, drip campaigns and digital lead generation efforts, including ROI calculations and campaign performance through the marketing funnel
Self-starter – ability to execute and implement change
Passion – for EMAW’s mission
Critical Thinking – strategic and highly analytical
Leadership – easily move others to action by planning, motivating, organizing and controlling work being done
Goal-oriented – naturally motivated to reach goals
Interpersonal/Communication Skills – an innate ability to channel different points of view; Able to establish and maintain excellent relationships and credibility quickly; Create team atmosphere with internal staff while achieving key objectives; Excellent consulting skills as well as technical writing
High bar for creative excellence
Professional – provide a good balance of risk taking and judgment; Is aggressive and confident; Able to operate independently of a large staff
Attributes for Success
Content Marketing or SEO agency experience or experience in an SaaS environment
Interested in applying? Email your cover letter and resume to careers@emawellness.com